A brand is not just your logo. It’s not your tagline, your product or your service either. Whilst all of these things can be expressions of your brand, they are not your brand.
Branding is about the promise and delivery of a distinct, memorable experience. It’s about creating an expectation and delivering it consistently every time anyone comes into contact with your brand whether it’s the way you answer the phone, how your school functions, how your school halls look or how the community feels when they see your pupils. It’s how you make your parents feel about themselves and their decisions when they are interacting with you.
It’s the difference between applying for school A over school B even if the school B is so much closer.
Let us start a new journey with you today, from refreshing old brands to starting with a blank canvass and capturing a whole new image.